HOP HEAD DOUBLE IPA 

- Kelowna–based Craft Brewer Brings Back Popular Recipe for Hop Head IPA Fans -

 

January 5, 2011 (Kelowna, BC) – After putting a few tweaks on his award-winning recipe, Tree Brewing’s brewmaster Stefan Buhl is bringing back the limited release of his Hop Head Double IPA this month. This is the third year that the Kelowna-based brewer has created popular “occasional rarity,” which has received great reviews and accolades, including a Gold Medal at the Canadian Brewing Awards, since its initial launch in 2009.  

 

“Stefan and his team continue to fine tune the recipe for Hop Head Double IPA, and we think this year’s brew is exceptional,” says Tree Brewing President, Tod Melnyk. “They have created a great balance of alcohol, hops and malt to bring out the incredible flavour, and we’re certain it will once again be well received by fans of Hop Head.”

 

With five different varieties of superior hops, Hop Head Double IPA (8.3 ABV) packs in the hoppy bitterness like no other. Similar to its award-winning, best-selling little brother, Hop Head IPA, Hop Head Double IPA also boasts citrus aromas and sweet malt undertones with a slightly darker, copper colour. This strong hops taste pairs well with a flavourful meal or sweet dessert. 

Hop Head Double IPA is a limited release, and will be making its way to stores in BC and Alberta beginning the week of January 24th. The arrival of the brew will also mark the debut of Tree’s new painted bottles, designed to reflect the quality and uniqueness of the Gold Medal Double IPA, as well as the company’s roots.

 

Another highly anticipated first is just around the corner, as Hop Head Double IPA will be Tree’s initial foray into the Ontario market. The brew has been selected as part of the LCBO’s 2011 Spring Beer Promotion, beginning Feb 27th and running through to May 21st.

 

About Tree Brewing Company

A company focused on quality, excellence and creating great tasting beer, Tree Brewing Company takes craft brewing seriously. Located in beautiful Kelowna, British Columbia, Tree brews in small batches using only water, malt, hops and yeast to produce the highest quality, all natural, unpasteurized beer. The Tree family of Craft beers include Hop Head India Pale Ale, Thirsty Beaver Amber Ale, Cutthroat English Pale Ale, Kelowna Pilsner and Spy Porter. Special releases also make brief appearances depending on the inspirations of Brewmaster Stefan Buhl. For more information please visit www.treebeer.com.

 

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For more information, please contact: 

Betsy Cooper

b*co communications

T: 778-229-4947

E: cooper@b-co.ca