BLACK IS THE NEW HOP HEAD IPA FOR TREE BREWING 

- BC–based Craft Brewer Adds Colour to New Brew -

 

February 14, 2012 (Kelowna, BC) – Tree Brewing’s Hop Head IPA has been winning awards for years in the craft beer industry, but that’s not stopping them from continuing to experiment and mix things up. This week Tree is introducing its Hop Head Black IPA into the British Columbia market as an Occasional Rarity, and hopes that it will be as well received as Hop Head IPA and its sibling Hop Head Double IPA. 

 

“The Hop Head IPA family is growing,” says Tree Brewing President, Tod Melnyk. “We have an award-winning brew in Hop Head IPA, and we introduced its hoppier companion Hop Head Double IPA four years ago to great accolades. So our Brewmaster Stefan Buhl decided it was time to go darker and really step up the malt flavours for Hop Head Black IPA. We’re thrilled with how it turned out, and are sure our Hop Head fans will be too.”

 

The brew is a dark brown/black colour, and delivers an aroma of roasted malt tones. With five different varieties of superior hops and six malts, the new Hop Head Black IPA (8.8 ABV) recipe brings out a malt forward taste with a lingering hop bitterness. 

 

Hop Head Black IPA is a limited release, and is now available in 650mL bottles at select stores throughout British Columbia for $7.95 

 

About Tree Brewing Company

A company focused on quality, excellence and creating great tasting beer, Tree Brewing Company has been taking craft brewing seriously for more than 15 years. Located in beautiful Kelowna, British Columbia, Tree brews in small batches using only water, malt, hops and yeast to produce the highest quality, all natural, unpasteurized beer. The Tree family of Craft beers includes Hop Head India Pale Ale, Thirsty Beaver Amber Ale, Cutthroat West Coast Pale Ale, Kelowna Pilsner, Beach Blonde Lager and Vertical Winter Ale. Special releases also make brief appearances depending on the inspirations of Brewmaster Stefan Buhl. In 2011, Tree Brewing also introduced its first cider to the lineup; Dukes Dry Apple Cider is the only 100% BC-produced Dry Apple Cider available on the market. For more information on Tree Brewing and its award-winning lineup, please visit www.treebeer.com.

 

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For more information, please contact: 

Betsy Cooper

b*co communications

T: 778-229-4947

E: cooper@b-co.ca