Beer For Breast Cancer
Beer for Breast Cancer
- Kelowna–based Tree Brewing Supports Breast Cancer -
August 28, 2012 (Kelowna, BC) – Tree Brewing is known for its cans, and now they’ve turned them pink. In a unique partnership with the BC Cancer Foundation, the award-winning brewer from Kelowna will be launching Beer for Breast Cancer - their Beach Blonde lager in pink cans - for a limited time.
“All of us have been touched personally, or have known women who have been diagnosed with breast cancer,” says Tree Brewing President, Tod Melnyk. “We’ve wanted to do something to support the BC Cancer Foundation for some time, and think this is a great fit with our Beach Blonde Lager. This is our way to continue to raise awareness for breast cancer research, and have a bit of fun at the same time.”
For the months of September and October, the pink version of Beach Blonde Lager will be available in British Columbia and exclusively at Liquor Depot in Alberta. Proceeds of the sale of these cans will go to the BC Cancer Foundation and support breakthrough breast cancer research happening at the BC Cancer Agency. Tree’s Beer for Breast Cancer will be on display in most liquor stores across BC and in all Liquor Depot stores in Alberta, and will also include widespread support for the program at government and private liquor stores in BC over both months, as well as on-premise programming.
The perfect beer for all occasions, Beach Blonde Lager is light-bodied, smooth with a clean, crisp finish. The brew was a Bronze Medalist at the 2012 Canadian Brewing Awards.
About the BC Cancer Foundation
The BC Cancer Foundation is the bridge that connects philanthropic support and research breakthroughs in cancer knowledge. As the fundraising partner of the BC Cancer Agency and the largest charitable funder of cancer research in this province, we enable donors to make contributions to leading-edge research that has a direct impact on improvements to cancer care for patients in British Columbia. We fund with the goal of finding solutions.
Visit www.bccancerfoundation.com to make a donation or to learn how you can make a difference in the lives of those affected by cancer.
As an independent charitable organization, we raise funds exclusively for the BC Cancer Agency that support innovative cancer research and compassionate enhancements to patient care.
About Tree Brewing Company
A company focused on quality, excellence and creating great tasting beer, Tree Brewing Company has been taking craft brewing seriously for more than 15 years. Located in beautiful Kelowna, British Columbia, Tree brews in small batches using only water, malt, hops and yeast to produce the highest quality, all natural, unpasteurized beer. The Tree family of Craft beers includes Hop Head India Pale Ale, Thirsty Beaver Amber Ale, Cutthroat West Coast Pale Ale, Kelowna Pilsner, Beach Blonde Lager and Vertical Winter Ale. Special releases also make brief appearances depending on the inspirations of Brewmaster Stefan Buhl. In 2011, Tree Brewing also introduced its first cider to the lineup; Dukes Dry Apple Cider is the only 100% BC-produced Dry Apple Cider available on the market. For more information on Tree Brewing and its award-winning lineup, please visit www.treebeer.com.
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